For plumbers and electricians

More booked jobs. Less time on the phone.

Your outsourced front office. We answer, chase and book every enquiry, and run the Google Ads when you want more work. You turn up and do the job.

See what missed calls are costing you. What's your trade?

Every call answered within 60 seconds, or that month is free. Free check, 2 minutes.

Hear it for yourself: call our line on 04XX XXX XXX. Our own system answers.

Recents

  • 0412 *** 118
    Hot water's gone cold
    Missed call, 6:52am
    $1,450
  • Karen, web form
    Switchboard upgrade quote
    No reply in 2 days
    $2,200
  • 0438 *** 902
    Blocked drain
    Missed call, 11:15am
    $380
  • Unknown
    After-hours callout
    Missed call, 8:40pm
    $520

An example week: four enquiries, about $4,500 of work.

Jobs go missing before anyone picks up the phone.

62%

of calls to small businesses went unanswered in a 30-day test of 85 businesses.

411 Locals, 2016

78%

of people have given up on a business over an unanswered call. 82% say they'd ring a competitor.

CallRail survey of 1,000 consumers, 2025

7×

more likely to win a lead when you respond within the hour than an hour later.

Harvard Business Review, 2011

Mostly US research, so read it as a direction. Your own numbers take 2 minutes.

What happens when a customer calls

A burst pipe at 8:40pm. You're at dinner. Tap through it.

1 of 6

Hang up before we answer? They get a text within 60 seconds instead, with a link straight to your booking form.

One system, from first search to booked job

Already running ads, or on ServiceM8 or Tradify? Keep them. We plug into what you've got and start wherever you're at.

  1. 1

    Get found

    Google Ads for your suburbs and the jobs you want. The account's in your name; you pay Google directly.

  2. 2

    Answer everything

    Calls, texts and web forms answered within 60 seconds, day or night, using scripts you approve.

  3. 3

    Chase every quote

    Friendly follow-ups until they say yes or no. Questions come straight to you.

  4. 4

    Book it in

    Straight into ServiceM8, Tradify, Jobber or your Google Calendar.

  5. 5

    Bring them back

    Review requests after every job, and reminders when their next service is due.

Your options, side by side

There are cheaper ways to get a phone answered. Here's the honest comparison.

OptionCostWhat you getThe catch
Answer it yourself Your time Calls when you're free You can't be on the tools and on the phone
Hire a receptionist ~$5,600–$6,500/month One person, business hours Leave and sick days. After-hours still missed
Answering service ~$3–$5 per call Messages taken Doesn't book jobs or chase quotes
AI receptionist app $99–$500/month Calls answered 24/7 You set it up and tune it. No ads, no guarantee
Fluency From $997/month Answer, chase, book, reviews. Done for you and tuned monthly Costs more than an app

Receptionist: SEEK 2026 average of $60–70k plus 12% super. Service and app prices: published Australian providers, 2026.

Two plans. Both guaranteed.

Prices plus GST. Setup fee waived when you commit to 12 months, or go month to month.

Answer & Book

$997/month

+ $1,000 setup

  • Every call, text and web form answered within 60 seconds, 24/7
  • Quote follow-up in your words
  • Bookings straight into your software
  • Review requests after every job

The Always-Answered Guarantee

Every call answered and every enquiry replied to within 60 seconds. If we miss, that month is free.

Best if you get enquiries but lose too many.

Full Calendar System

$2,000/month

+ $3,000 setup + ads from $1,500/month, paid to Google from your account

  • Everything in Answer & Book
  • Google Ads for your suburbs and best jobs
  • Monthly report on jobs booked

The Booked-Out Guarantee

One booked appointment for every $250 of ad spend in your first 90 days. Fall short, and you don't pay our fee until we get there.

Best for bigger jobs, around $800+ on average.

Both plans: live in 14 days, or your first month is on us.

Founding 5

No setup fee for our first five clients, in exchange for a case study and a short video once you're seeing results. One per trade in each area, locked by postcode.

5 of 5 spots left

Who's behind Fluency

I'm Tyrone. I run Fluency out of Sydney.

I've spent ten years in branding and marketing, working with names like Harley-Davidson and George Kambosos Jr. I started Fluency because the best tradies I know lose good work for one reason: they're on the tools when the phone rings.

You'll deal with me directly. If it's not working, you'll hear it from me first.

Fair questions

Isn't this just an AI receptionist app?

No. Apps answer the phone and leave the rest to you. We're your outsourced front office: we set it up, write your scripts, chase your quotes, book the jobs, run the ads if you want them and tune it every month. And we guarantee every call gets answered, or you don't pay for that month.

Will it sound like a robot?

It sounds like a friendly office receptionist and uses scripts written in your words. You hear it and sign it off before a single customer does. If a caller asks for you, it takes their details and texts them to you straight away.

How much does it cost?

Answer & Book is $997 a month plus a $1,000 setup. The Full Calendar System is $2,000 a month plus a $3,000 setup, plus your ad spend from $1,500 a month, paid straight to Google from your own account. All plus GST. Setup is waived if you commit to 12 months.

Do I have to change my job software?

No. We work with ServiceM8, Tradify, Jobber and Google Calendar. Your software stays exactly as it is.

I've already got someone running my Google Ads.

That's fine. Keep them. Answer & Book handles answering, chasing and booking the leads they bring in.

What if I'm already flat out?

Then don't buy more work. Keep the work you're already losing, and get pickier about which jobs you take.

Am I locked in?

No. You can go month to month. Commit to 12 months and we'll waive the setup fee.

Find out what's leaking.

Two minutes, free. You'll also get our guide to the automations already hiding in ServiceM8 and Tradify.